United quick on the uptake with Facebook upgrade
Manchester United has ramped up its social media offering by claiming it has become one of the world’s first brands to embrace Facebook’s new service for businesses.
Facebook on Wednesday revamped the pages businesses can develop on its online social network, providing a new way for brands to promote themselves to the service’s 845 million users. The new feature lets businesses, as well as other entities such as sports clubs, celebrities and bands, create self-contained mini websites within Facebook using the Timeline format Facebook introduced for its users’ profile pages earlier this year.
The Barclays Premier League champion has been quick to adopt the change and claims it has become one of the first brands in the world to launch the new Facebook Page. The new Facebook Page aims to bring United closer to its supporters across the world, giving them increased levels of interactivity and new content. As well as keeping up to date with the latest news and developments at the club, fans will now be able to navigate over 100 years of Manchester United history through the timeline. United’s Facebook Page publishes in 18 languages and is followed by over 22.9 million fans worldwide. Over 300 pieces of new content were added to the Page in anticipation of Wednesday’s launch.
“We are committed to launching innovative digital services that enable our fans to get closer to the club and our new Facebook Page is an exciting example of these efforts,” said Manchester United’s commercial director Richard Arnold. “Manchester United has 134 years of history and being able to record those emotive and memorable moments is important to us. The Facebook Page enables the club to showcase its history in an engaging way and deepens the direct connection with our family of fans. We hope that our supporters will enjoy the experience of being able to look back over time to relive momentous Manchester United events and their interactions with the club.”